A bootstrapped consumer app · B2C · BlueThrone acquisition
Build solo without VC money, then sell the app within 18 months
Sold for over $4M; deal closed in 3 months with no investors involved
What they did
What happened
In their words
Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone
Josh PelegYeah, definitely a spectrum. And we see a lot of these technical-first founders who were great coders but then can apply the skillset of learning coding to all the different bits and bytes, whether it's optimizing UA or building out the infrastructure, optimizing their team.
Josh PelegAnd what you just said really reminds me of a company we just bought in Brazil, is this incredible technical founder who is one of those jack-of-all-trades that kind of learned through necessity how to do a bit of everything, how to do UA, how to build backend, frontend, et cetera. And it just goes to show that if you can garner that skillset and build something that people want... He lives in Brazil and he walked away with over $4 million because he didn't raise any VC money, he just built from the ground up from his bedroom. And within a year and, I think, six months of launching his app, he walked away with $4 million. And the deal went through in three months because there was no VCs to mess around with. It was straight to his bank account. Crazy. And there are a lot of people like that. We see them all around.
David BarnardSo let's circle all the way back around. We chased a bunch of rabbits, but we were talking about red flags for early acquisition. I wanted to throw one more in there. And if you're building that kind of app and you're thinking about an acquisition, a huge red flag is to try and juice numbers leading into an acquisition. So, just tell me about what you've seen and how bad that can be.
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More from this episode
- Buy about 100 small utility apps valued mostly on profitMany had been pumped before sale and died; shallow products didn't last
- Buy only a few apps with strong organic traffic and invest in their teamsPortfolio cut to 5 apps, each a category leader or on its way; guest says it works
- After buying a music app, hire a GM from Spotify and triple the teamMAU grew from 200K to almost 6M; still near the top of its category
- Build an in-house team making cheap UGC TikTok videos for the appsFirst viral video took 6 months and several people; gets faster with practice
- Sell mugs, t-shirts and hoodies to a game's biggest spenders
- Sell power-ups on top of the subscription, like 2x more songs nearbyGuest says it captures what each user is willing to spend; no numbers
- Charge $120 a year and pitch it as paying for itself in work timeGuest says it unlocked very high LTV; no figures beyond price
- Launch a rough app, prove people pay, then build the real techHost says it's now a genuinely great app; no numbers
- Push the lifetime plan on the paywall right before selling the appKnocks down negotiations; the buyer can't monetize those users again
- Cut ad spend from $50K to $10K a month to look profitable before sellingDownloads eventually follow the drop; guest calls it riskier than pushing revenue
- Add in-app coins that people earn from ads or buy in packsApps that crack consumables reach deeper LTVs, per talks with hundreds of founders
- Before buying an app, compare its return per dollar with more ad spend
- Stack category downloads over time to see if new apps grow the marketScreen time market grew with each new entrant; buying a non-leader looked OK
- Keep a bought app separate and sell one subscription for both apps
Tags: bootstrapped, solo-founder