Launch a rough app, prove people pay, then build the real tech

Josh PelegTrue, but how many apps can you think of that needed millions just to get going?

David Barnard… grown, while I think for a lot of people in this space, the respect for them has diminished as they've released the course and they've been doing all these shirtless videos and stuff like that. Clearly, they're young and everything. But if you look at what they did, they did start super scrappy. And this is why early on, I really was very dismissive of them, because I opened the app and it was a really crappy app. But they took that crappy app that didn't actually work, that didn't do what they said it was doing. I mean, honestly, and this is, again, why I was dismissive of them early on, is like, it doesn't do what they say it does, and yet they're marketing it as this amazing solution. But to their credit, they have since actually built out that tech.

David BarnardSo, to your point, maybe you build a painted door app where you prove out that people are willing to pay for this and then you go build it. And that can work, but I think there aren't a ton of categories that you can do that in where the app that doesn't work will actually sell. I mean, they were selling a lot of hopes and dreams and promises early on-

Josh PelegYeah, but they double down on something we said 10 minutes ago, which is, distribution owns the game right now. And these guys, Alex, Blake, Zach, they're killer distributors. I've got a kind of bone to pick here because what they've done is insane. But every time they jump on a podcast or an interview, they talk to someone who's from the kind of success sphere or a kind of growth marketer. I would love to get Alex and Zach onto an app podcast …