Charge $120 a year and pitch it as paying for itself in work time

David BarnardOh, yeah. Well, they raised VC, though.

Josh PelegThey did raise VC, so I'll be paying a pretty penny for it. I don't know if I can afford it. But I love this app because the design is incredible. It looks like it was built by Apple in Cupertino itself. The problem it's solving is super significant, basically helping people stay off their phones. And they've unlocked this crazy LTV. You know what they charge yearly? 120. 120 bucks per yearly. And the whole logic... I've listened to a bunch of interviews by Kenneth, the founder, is super smart. The whole logic is, they target knowledge workers and they say, "If I can reduce your screen time by 50% a week, you'll be making more money in your probably high-paying job. And that more money you're making is well worth more than the 120 bucks a year you're going to be spending on my app. So you're better off spending the money." And it works. It's a fantastic business that solves a real problem. So, Kenneth, if you're interested, come find me, but I'm also not sure I can afford you. But yeah, shout out.

David BarnardYeah. Well, I love Opal as well. I've had Kenneth on the podcast. Actually, he just emailed me this morning about our App Growth Annual conference. So this is not to take away from Opal, but let's play it out. Some of the red flags, some of the challenges in the category. Because Opal and other apps have done well, there's now a proliferation of these apps, and so there's a ton of competition in the space. How have you been thinking about a space …