LingQ · B2C · language learning app
Delete about half a million dormant accounts to make the app faster
Founder says performance improved, which helps conversion; no numbers
Workedproduct-activation
What they did
Around 2017, as server activity grew and things got slow, culled a large batch of old dormant accounts and their data (roughly 500K accounts). Given how the system was set up, this improved performance.
What happened
Improved performance; founder says every performance gain improves uptake and conversion rate
- Stage
- 2017
“we can we can cull a whole bunch of old accounts, dormant accounts, bunch of data, and and the way we were set up at the time, that actually did help us improve performance”
“it's just in- improves your your uptake, your your conversion rate.”
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