LingQ · B2C · language learning app
Sponsor and team up with other language YouTubers
Tends to be good for the app, founder says; no numbers
Workedinfluencer
What they did
Beyond the co-founder's own channel, LingQ does collaborations with and sponsorships of other YouTubers.
What happened
Tends to be good for them
“we still on YouTube, do do collaborations and sponsorships of other uh YouTubers and that kind of thing, um which also is is is tends to be good for us.”
Related topics
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More from this episode
- LingQ: Have the polyglot co-founder post a language-learning YouTube video every week181M views, 1.5M subscribers; these users subscribe at a higher rate
- LingQ: Shrink the free plan so people hit the paywall before they drift awayConversion rate went up every time limits were tightened; no numbers given
- LingQ: Let learners pull lessons straight from YouTube, Netflix and the webFounder says stickiness rose as import got easier; no numbers
- LingQ: Delete about half a million dormant accounts to make the app fasterFounder says performance improved, which helps conversion; no numbers
- LingQ: Keep publishing blogs for search trafficDoes okay; far less effective than YouTube
- LingQ: Post on Instagram and TikTokLess impactful than YouTube
- LingQ: Build an AI coach that explains grammar and finds content for learners
- Split the paywall into two pages, with a 3-day trial and weekly planHurt conversions; host says it works better with yearly plans