LingQ · B2C · language learning app
Keep publishing blogs for search traffic
Does okay; far less effective than YouTube
Mixedcontentseo
What they did
Co-founder Steve Kaufmann had a blog before YouTube, and LingQ still runs blogs. Relying on Google to rank you made it hard to get found early on.
What happened
Blogs 'do okay', but YouTube has been far more effective
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- LingQ: Have the polyglot co-founder post a language-learning YouTube video every week181M views, 1.5M subscribers; these users subscribe at a higher rate
- LingQ: Shrink the free plan so people hit the paywall before they drift awayConversion rate went up every time limits were tightened; no numbers given
- LingQ: Let learners pull lessons straight from YouTube, Netflix and the webFounder says stickiness rose as import got easier; no numbers
- LingQ: Delete about half a million dormant accounts to make the app fasterFounder says performance improved, which helps conversion; no numbers
- LingQ: Sponsor and team up with other language YouTubersTends to be good for the app, founder says; no numbers
- LingQ: Post on Instagram and TikTokLess impactful than YouTube
- LingQ: Build an AI coach that explains grammar and finds content for learners
- Split the paywall into two pages, with a 3-day trial and weekly planHurt conversions; host says it works better with yearly plans