An AI app · B2C · host's own app
Split the paywall into two pages, with a 3-day trial and weekly plan
Hurt conversions; host says it works better with yearly plans
Failedpaywall
What they did
Tested the two-step (two-page) paywall pattern, borrowed from the Resume app, on one of App Masters' own AI apps, with a 3-day trial and weekly plan. Host says the pattern has worked more when plans are yearly.
What happened
The two pages hurt conversions
“we've seen that work more when the plans are on yearly versus weekly, so we actually tested that for one of our AI apps, that two-prong”
“We didn't see it actually work better when we had these two pages for a three-day plan and weekly.”
“we didn't see success, we actually, these two pages hurt our conversions”
Related topics
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- LingQ: Let learners pull lessons straight from YouTube, Netflix and the webFounder says stickiness rose as import got easier; no numbers
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