LingQ · B2C · language learning app
Let learners pull lessons straight from YouTube, Netflix and the web
Founder says stickiness rose as import got easier; no numbers
Workedproduct-activationretentionfeature-development
What they did
Through the user forum and support requests, noticed that successful users found content they cared about and imported it into LingQ (any content can become a lesson). Many users find self-importing too much friction, so built browser extensions and ways to pull content in from YouTube, Netflix and other sources.
What happened
The more friction was removed, the more the product's stickiness increased
“people who are successful typically tended to be people who found content that they were interested in and then imported it into LingQ”
“So, we've done a lot of things to try and make it easier: in-browser extensions, um ways that you can, you know, in- pull in content from YouTube, from Netflix, from whatever it is.”
“And if the more we've been able to do that, the more you know, the stickiness of the product has has obviously increased.”
Related topics
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More from this episode
- LingQ: Have the polyglot co-founder post a language-learning YouTube video every week181M views, 1.5M subscribers; these users subscribe at a higher rate
- LingQ: Shrink the free plan so people hit the paywall before they drift awayConversion rate went up every time limits were tightened; no numbers given
- LingQ: Delete about half a million dormant accounts to make the app fasterFounder says performance improved, which helps conversion; no numbers
- LingQ: Sponsor and team up with other language YouTubersTends to be good for the app, founder says; no numbers
- LingQ: Keep publishing blogs for search trafficDoes okay; far less effective than YouTube
- LingQ: Post on Instagram and TikTokLess impactful than YouTube
- LingQ: Build an AI coach that explains grammar and finds content for learners
- Split the paywall into two pages, with a 3-day trial and weekly planHurt conversions; host says it works better with yearly plans