Sign niche creators to equity deals before launch and launch on their accounts

Connor Burd… pretty much instantly going to win. Um I have another friend who recently launched an app called RidePAl, and it's doing super great. You know, I think he launched with an influencer, um an Instagram influencer, and even on their first day, I think they had like I don't remember exactly how many downloads, but it was like over 10,000 downloads, I'm pretty sure. And they last I checked had like tens of thousands of active users on this app.

Connor BurdAnd a large portion of their downloads coming from these influencers that they partner with before they even launched the app, and building some sort of equity deal with them because it's just the fastest way to to get off the ground.

Joseph ChoiYeah, it's it's like such a great win-win. And I feel like this like shift in mindset from, "Hey, I want to build a startup," to, "I want to build a business," like enables this business model, cuz I feel like a lot of the old advice that people would give in the startup industry is like, "Oh, don't give equity to an influencer, because eventually you're going to outgrow them and you want to scale to, you know, billions uh in valuation." But for …

Joseph ChoiYeah, so he started with like a very long intro like storytelling, explaining the problem space, and then goes into like the actual features of the app.

Connor BurdYeah, it's a really good hybrid of like strong hook, um kind of like comparing your app to another app, while mixing in like the founder story. He's like, "You know what? Like I built this. Like this is my thing." So

Joseph ChoiYeah.