Payout · B2C · class-action settlement finder app
Give each creator link its own App Store page to see what drives installs
Showed ManyChat and organic installs are about even
What they did
What happened
- Stage
- growth
In their words
Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How
Joseph ChoiYeah. That is that's interesting because I feel like a lot of organic I feel like a lot of organic social marketing is very untrackable, and it's like hard to do attribution. But if you Manychat automations, are you able to see what percentage of your revenue is coming from Manychat versus just regular like organic influencer marketing?
Connor BurdYeah, definitely. Everything that we do if there's the potential for a link, like it's set up with a custom product page in that the App Store so we can get all the analytics on it. Um it's like actually surprisingly even, I'd say, uh between the Manychat integration and like the people who see it and they go and download it organically. That was something I was surprised about. Like a lot of the times we'll see the numbers look very very similar uh for days that like posts go up for those integrations versus organic.
Joseph ChoiYeah. I I think you're one of the first people I've talked to that cross-posts to Facebook video. I mean, a lot of people talk about Instagram Reels, TikTok, YouTube Shorts. Those are like the big three, but then of course there's still Facebook video. And if you for some reason have the Facebook app still installed on your phone, if you go on to the video tab, there's a lot of views on those videos actually. Um do you feel like it's a …
Joseph ChoiI see. Yeah, so you cross-post the same stuff on YouTube Shorts, Facebook, TikTok. Is there a specific channel that or is there a platform that outperforms usually or are they all around similar?
Connor BurdYeah, I'd say that his like Instagram is definitely performing better than TikTok. YouTube, I'd say it's about the same. Like I I'm looking at that Reel now on YouTube, and it got 206,000 views. And I think that actually It's hard to tell because a lot of the YouTube um the call to action is not like through Manychat, so we can't really see how many clicks it's driving. But it did seem like the day that he uploaded it to YouTube, it performed or we had like a lot higher traffic for downloads.
Joseph ChoiSo, in the video, he basically starts out with
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More from this episode
- Give a creator part of the app, then build it for their followers~$45K/month almost entirely from influencer posts; partner drove 35K+ clicks
- Show a creator five app mock-ups for their audience and let them chooseSettled on one idea, which became Payout; founder says most creators find this appealing
- End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Post every creator video on Instagram, TikTok, YouTube and FacebookInstagram beats TikTok; YouTube similar (206K views) with a download spike; Facebook minor
- Email big creators instead of DMing them; find addresses on their YouTube pageBetter replies from self-managed creators; an April email led to a deal months later
- Pay creators with 500K-1M followers about $1,500 per video
- Read a creator's comments: pick ones whose fans ask personal questions
- Ask creators which apps pay them for posts, then build one of thoseLed to Payout, a not-very-unique app now at ~$45K/month
- Pick niches between broad and tiny, aiming for $30K-$200K a month
- Hand an idle app to a big fitness creator: their photos, 60-70% of the app
- Sign niche creators to equity deals before launch and launch on their accounts10,000+ downloads on day one; tens of thousands of active users
Tags: app-store, custom-product-pages, attribution, influencer-tracking