Read a creator's comments: pick ones whose fans ask personal questions

Joseph ChoiThat makes sense. How do you figure out like how the conversions are? Are you just asking the influencer like, "Hey, I saw you did this brand deal. Did did they get ROI?"

Connor BurdSure. Yeah, like you can ask how much that is. A lot of it like for me is like my own I guess sense of like looking at the video and being like, this is a good video. Like if you uh, you know, like this guy, like you can see his content's like high quality and the way he integrates the videos uh the the app into the videos is like very seamless. Um and he has like a dedicated like a very deep audience, like they they like him for who he is and they like him for his content. It's not just like very shallow audience, which I think is like super valuable. If you can find an influencer where like, you know, the people are like asking him about their family and their wedding date and all sorts of stuff like that, like you know that this person's going to be able to convert, you know?

Joseph ChoiRight. And you determine that by looking at the like the comment section on their Yeah. other videos?

Connor BurdYeah, definitely. Yeah. Like you'll see like these people are Are they commenting just like, "Wow, amazing," or are they commenting like kind of more high-quality comments?

Joseph ChoiLike this is a good one. Like this he's like, "Oh, mountain biking hack hacks in 2025," and he just show shows a bunch of hacks. And then the top comment is uh or one of the top comments is like, "Do square wheels." It's like they're kind of like interacting and telling him like, "Oh, I want to see this type of content," implying that like they're, you know, they they actually want to see more of his content. They're like kind of a dedicated …