Payout · B2C · class-action settlement finder app
End each video with 'comment claim and I'll send you the app'
9,400 comments on a 288K-view video; about as many downloads as organic
What they did
What happened
- Stage
- growth
In their words
Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How
Joseph ChoiInteresting. So, that's like link-in-bio clicks?
Connor BurdIt'll be link-in-bio or uh the Manychat integration. Like the drop a comment and we'll send you um some type thing.
Joseph ChoiAh.
Connor BurdYeah, surprisingly effective.
Joseph ChoiYeah. That is that's interesting because I feel like a lot of organic I feel like a lot of organic social marketing is very untrackable, and it's like hard to do attribution. But if you Manychat automations, are you able to see what percentage of your revenue is coming from Manychat versus just regular like organic influencer marketing?
Videosettlement ends, you'll get your payout from Temu and any other company you apply for. Just comment "claim" and I'll send you the app.
Joseph ChoiSo, that's the Manychat part where he says, you know, this is what the app is. It's interesting, because it's like it's not that hard, cuz he he says the name of the app and shows it in the in the video, and he shows you like downloading it from the App Store. But then, I guess people are just kind of lazy. They just want to know like exactly what the name of the app or uh the link of it. So, the call to action is just comment the word "claim" and I'll send you the app. And then there's 9,400 people who've commented, uh or maybe it's like half that cuz he replies to all of
Connor BurdYeah.
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Give a creator part of the app, then build it for their followers~$45K/month almost entirely from influencer posts; partner drove 35K+ clicks
- Show a creator five app mock-ups for their audience and let them chooseSettled on one idea, which became Payout; founder says most creators find this appealing
- Give each creator link its own App Store page to see what drives installsShowed ManyChat and organic installs are about even
- Post every creator video on Instagram, TikTok, YouTube and FacebookInstagram beats TikTok; YouTube similar (206K views) with a download spike; Facebook minor
- Email big creators instead of DMing them; find addresses on their YouTube pageBetter replies from self-managed creators; an April email led to a deal months later
- Pay creators with 500K-1M followers about $1,500 per video
- Read a creator's comments: pick ones whose fans ask personal questions
- Ask creators which apps pay them for posts, then build one of thoseLed to Payout, a not-very-unique app now at ~$45K/month
- Pick niches between broad and tiny, aiming for $30K-$200K a month
- Hand an idle app to a big fitness creator: their photos, 60-70% of the app
- Sign niche creators to equity deals before launch and launch on their accounts10,000+ downloads on day one; tens of thousands of active users
Tags: instagram, tiktok, comment-to-dm, cta, skit, hard-integration