Email big creators instead of DMing them; find addresses on their YouTube page

Joseph Choi… figuring out how to get noticed, cuz if they have, you know, 2.7 million followers, they probably get a lot of inbound. So, how do you think that you uh stood out when you initially reached out to Casper? Cuz uh you said that you kind of created a bunch of Figma mockups and asked like, "Hey, which one do you think you would want to do?" Is is there anything else that you feel like made you stand out and then like how did that conversation go?

Connor BurdYeah. So, for Casper, we had a mutual connection, so I didn't actually build out those Figma mockups uh until we had already had like our first kind of FaceTime call. I think it was on FaceTime. And but for these other influencers that I've reached out to, like I'd say if you can find an email address, that's easily the best. Um if they don't have an agency and they're managing their own emails, I think I've seen like much better response rates from those people. Um like recently Well, like it was funny, I emailed them in maybe April, and just like a week ago, one of these influencers responded like, "Hey, like, you know, just remembered about this email." Hopped on a call with them, like I explained to them like, "Oh, this is, you know, this is your account. This is what I think we could build." And they seem super interested in it, so now like that's moving forward.

Connor BurdSo, I would say email is much better. Like there's no reason to message these guys. They have notifications off. They get like a million notifications a month. There's absolutely no reason to to try to DM these larger creators.

Joseph Choimanagement company.

Connor BurdAlso, on YouTube, if they have YouTube as well as Instagram or Facebook or whatever you're reaching out on, on YouTube, you can usually find their email address. Um like in this case, you're looking at Casper. He has like a partnerships email address there, but if you can't find it on their Instagram, a lot of the times it will be like part of their YouTube um somewhere in there. Yeah, if you see like that "view email address," and you have to do this little captcha, and um you'll actually be able to see like what their email is uh.

Joseph ChoiAh.

Joseph Choi… or just, you know, developing the app, like from their perspective, from the influencer's perspective, it sounds cool, but I I get a feeling that there's going to be more devs that want to partner with creators um now and in the future. I I feel like we're still very early to it, because the sentiment is generally not quite there yet, but are you afraid that other devs are reaching out or are you just doe- does it just not matter, you just like?

Connor BurdThere are a lot of influencers out there. I'd say if you want to stand out as a dev, now it's easier for me, right, because I have some sort of track record. If I reach out to an influencer and I say like, "Hey, this is an influencer I built an app with recently. Like here's some numbers." They're going to be like, "Wow, I want those numbers." So, it's easier as you build out that portfolio. And it just compounds eventually, like it takes time. Like you have to build some apps, you know, maybe by yourself. Like I built apps before doing this influencer strategy. You know, it took a couple years to get to an app that was like able to support myself and like continue doing that. And having a portfolio of apps like that that you can show, like even if they're not making that much money, you can like there will definitely be influencers who just are interested in having an app, because like who doesn't want an app?

Connor BurdLike anyone who has a phone, like they use apps, like it's it's just cool to have an app, so.