Pay creators with 500K-1M followers about $1,500 per video

Joseph ChoiSo, now that you've partnered with a few apps, uh sorry, with a few influencers to build apps in different niches, do you feel like you have a little more leverage to own 100% of the apps that you build in the future and start paying influencers instead of partnering with equity?

Connor BurdUm I'd say my take is if you have the capital to pay the influencers, it makes most sense to do that. Like going forward, I likely will be not partnering with influencers anymore just because I have a couple apps now that are doing enough revenue that I can pay influencers rather than partnering with them, especially like I'm I'm thinking I'm going to go and build like a full app studio and like hire, you know, engineers and distribution people uh in the next like year or so. So, I would definitely would not be like really partnering with any influencers for specific apps. Now, if there's like an influencer that is also really good at distribution and like managing these UGC campaigns and stuff like that, that's like a completely different story. But um just like for an influencer for the …

Joseph ChoiAnd like how much would you pay them at that point?

Connor BurdDepends on the influencer. Um they might have somewhere between 500,000 to like 1 million followers, and we're paying somewhere around like $1,500 for that.

Joseph ChoiPer video?

Joseph Choi… promoting a brand, their video that they create for the brand deal usually will get fewer views than their normal videos. Do you basically just combat that with Manychat and like do the engagement hack or are you are you trying to like uh or do you kind of like price that in for you know, they're normally doing 100K views, uh but if we do a brand deal, they'll probably get like, you know, half that amount. Is there like a thought process?

Connor BurdYeah, I would I definitely don't expect my videos to perform as well as their normal videos, because I typically go for a more like hard integration. Like I'm not I don't want them to just subtly mention it. Like I I want them to make sure they're like really selling it. So yeah, I would expect the videos to get less views. But one thing that's nice again about partnering with these content creators, and like maybe you, you know, have they have less of a a stake in the app if you don't really care about them being more than just an influencer, but then you don't really have to worry about any of that. You can kind of just be like, "You know what? Post as much as you want. Like, you know, here's my my expectations of how much you should be posting." But it becomes a lot simpler when you know that you're both in it together.

Joseph ChoiThat's really true. I feel like like we're we're It feels like we're kind of debating between, oh, equity versus non-equity in terms of just purely the business model and, hey, is there ROI? But what people are not really thinking about is the the business model changes just the human dynamic of the