ElevenLabs app · B2C · AI voice creation app
Share UGC creators, tools and tracking setup across sibling apps
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What they did
The two apps share database, MMP and testing tools. UGC made by the same creators/agencies is boosted on paid or posted organically, and what works for one app is picked up by the other. MMP events that carry the most signal are mapped and defined consistently across apps. Retention, engagement and monetization are built separately per app.
- Stage
- growth
“So creating great UGC content to be able to boost on paid or to be able to post on organic, a lot of times those creators or agencies are doing a lot of the same things across a variety of brands and we can kind of pick and choose what seems to be working well on the other.”
Related topics
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More from this episode
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- ElevenLabs app: Offer one price in the mobile app and test offers around itKeeps pricing simple and the team accountable; no numbers shared
- ElevenReader: Keep tuning the onboarding quiz without testing a no-onboarding versionBiggest fail of the year; too many cycles spent on onboarding experiments
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- ElevenLabs: Hire a creator on staff to film short videos for launches
- ElevenLabs: Build separate apps for separate uses, each with its own brandWorked twice so far, per the speaker
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- ElevenReader: Watch Reddit, Discord and X for what people share, then push itUsers post screenshots of surprising voices; still iterating
- RevenueCat: Launch a mobile app with a home screen people want to screenshotAbout 100x more sightings on X overnight; mobile usage near dashboard usage
- Canva: Spin out a separate app for one use case of the main productWon Apple awards but failed on acquisition and retention; folded back in
- Canva: Plan a launch 12 months out, with 3 months on messaging
- Lower the price to keep customers who are churningFailed; maybe one extra month retained if they don't care about the product