Scan the user's face and show a harsh bloat rating just before the paywall

Rafael Kramer… that, uh right? You know, maybe, you know, show showing social proof, stuff like that. I feel like it's just like an intuitive process of of going through the app, and then, you know, maybe a co-founder who is more technical did some like certain stuff where I would be like, "Hey, you know, why would you do that? You know, the user isn't here for that reason. He's here because he's insecure and he wants to like fix this issue that he has."

Rafael KramerUm, and one of the things that worked well for us was just like doing the face scan before the actual paywall. So, you would kind of have the sunk cost fallacy of actually, you know, taking the picture. We actually showed the rating and then it was like a little bit exaggerated. So, it was like, "Okay, you're really bloated, and then, you know, here, you have to fix it now." And then that would be like the the actual paywall.

Joseph ChoiYeah, the intuition and the consumer psychology. And if you're already making the ads, then you're probably You have in your mind like what the user is thinking and feeling in the moment when they download the app. So, you've already written the ad script, and then that from the moment they download, you can just have that persona in mind and use that um mindset to guide all the decisions.