Post 'Day 4 of making a DaBaby game' videos and add what commenters suggest

Joseph ChoiIt seems like the premise of these TikToks is basically just starting with the meme and then showing the process of you building the game for it and then just playing the game. It seems like extremely, Yeah. Are there any like trick to these TikToks, though? Cuz some of them are getting a lot of views.

Rafael KramerYeah. So, I mean, I was pretty obsessive when it came to figuring out how to get views on TikTok. Um, it definitely changed since back then, like today the metas are different. But back then it was um yeah, I mean, I would like make these devlogs, I would kind of like see what words I would have to say, what frames I would have to show, I would like do a lot of A/B testing in my very early videos where you could kind of see um that, you know, I would like say a different hook, and then find like a hook that works. And what I found worked back then was really good, making a game about DaBaby, or making a game about this vegan teacher, right? And then obviously, like the core thing was actually just in general making a video about something that was trending at the moment, because that would naturally be pushed out, and then it just had to be like kind of not boring, uh so people would watch it.

Joseph ChoiHmm, let's see this one.

Joseph ChoiAnd then you just kind of like add on to the meme.

Rafael KramerYeah, pretty much. Pretty much. And then like people would like comment ideas and they would be like, "Oh, add this, add that." And then I would add it. Yeah.

Joseph Choi[laughter] That's crazy. So you made basically the like there's this it seems like there's not that many. There's like one, two, three, four, five, six, seven, eight, nine, nine total videos about this game, and each got you know around 100K to a million views each, and that was that was all the downloads you needed. And like how many downloads did you get total from from this game?

Joseph ChoiYeah.

Rafael Kramerum maybe like I think, yeah, 300K downloads, 400K downloads just from like the first couple of videos. And then from then, it was really just people like sharing it with their friends. Like we immediately charted, right? So that, like, again, you know, just seeing like DaBaby on the actual App Store charts will kind of get people to be curious, click on it, download the game. Um, unfortunately, not play it for that long, and again, the retention was pretty bad. Uh, but, you know, at least got a couple cents of ad revenue out of that.

Joseph ChoiSo, you said like over time you've gotten better with the retention and stuff and, you know, making them more monetized, making them more like engaging, what have been some of your more recent apps, and how have you improved the retention and just the overall experience?