Pay a handful of people per view to run faceless slideshow accounts

Joseph ChoiInteresting, and do you have any interesting stats on this?

Rafael KramerWhat's interesting is with this one, the marketing was actually super, super easy. Um, I mean, we got like 40,000 downloads, but like that didn't take that much effort to be completely honest. It was more so just hiring a couple people to run, you know, faceless UGC pages, which were pretty profitable just because they were so cheap to run, and then also uh running it on TikTok ads, which, initially, was super, super profitable. Like, we were paying a couple cents per download at one point, and then, you know, once we started spending more, it kind of equaled out. But uh yeah, it was definitely like a super good learning experience just to like completely shift from mobile games to consumer apps.

Joseph ChoiInteresting. Yeah, so there was like a arbitrage period, it sounds like, where maybe there was no apps on the App Store doing this type of like debloat um concept, so you're getting like couple cent downloads, and then how how quickly did that saturate?

Joseph ChoiThat makes sense. And then when you made your content, you're doing UGC accounts, you said. Um it looks like this account was like slides, um was it mainly slides content or did you also do like face content?

Rafael KramerUh, so for the actual uh faceless UGC it was pretty much just slides. I think we had like, I don't know, eight accounts or something, and, you know, we would pay these guys like not a lot at all, uh so it was like just basically free installs compared to like what we paid them, and they were just kind of incentivized to figure out how to get views on their own. Um, you know, we would just pay them off a CPM basis.

Joseph ChoiInteresting. How did you find the creators to do this?