DaGame · B2C · DaBaby meme racing game
Show an ad every second death and a 30-second ad to revive
Brought in all $100K+ of a month's revenue, but only ~10 cents per user
What they did
What happened
In their words
Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)
Joseph ChoiThat's pretty crazy. So, going back to DaBaby's, how did you actually monetize this game?
Rafael KramerYeah. So, I mean, funny enough, if I would have monetized it better, I could have made much more money. [chuckle] Uh, but I I just like smacked ads in there pretty much, Google AdMob. Um, you know, every second time you died, you would have an ad pop up. If you want to revive uh to continue playing, you would watch a 30-second ads and uh that drove in all the revenue, like didn't even have in-app purchases.
Joseph ChoiRight. So, AdMob would just do it for you. Did you have an idea of how many downloads you need to get or how many users to like actually earn money from ads?
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Turn a trending meme into a simple game overnight and release itAbout 2M downloads in a month; #2 on the App Store
- Post 'Day 4 of making a DaBaby game' videos and add what commenters suggestTop video 4M views; first videos drove 300-400K downloads
- Build a game set in a creator's story world and split revenue 50/50One Short got 50M+ views; 2-3M downloads in about two weeks
- Message influencers on Instagram from a profile they recognize, not by cold emailBeat 50-100 cold emails a day; now 2 of 3 DMs answered overnight
- Make a game with every influencer who agrees, whatever their audienceMost flopped, including one with 5M followers; a few hits
- Hold weekly calls with partner influencers and build in their ideasFounder calls it transformational; no numbers
- Pay a handful of people per view to run faceless slideshow accountsProfitable, nearly free installs; no numbers
- Run TikTok ads for a new app idea, scaling the videos that workA few cents per install for days, then ~30% profit on ad spend for weeks
- Build the app for what TikTok commenters keep asking 'how?' about40,000 downloads with little effort; app sold
- Scan the user's face and show a harsh bloat rating just before the paywallFounder says it worked well; no numbers
- Run TikTok ads for an AI relationship coach appAds were restricted and suppressed; app later sold
- DM the team behind a viral AI influencer and launch an app with them
- Find video editors in Discord servers and ask for a free sample firstWorked better than Upwork; script writers never worked out
Tags: admob, interstitial-ads, rewarded-ads, no-iap