Amanda AI · B2C · AI relationship coach app
Run TikTok ads for an AI relationship coach app
Ads were restricted and suppressed; app later sold
What they did
What happened
In their words
Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)
Joseph ChoiSo, you had three exits. So, DaBaby was the first one, and then this one was um Debloat. And then what was your third?
Rafael KramerThe third exit was actually just like a quick, small exit. Uh, it's called Amanda AI. That was just a relationship coach. Um, it was like a consumer app that we launched and then we actually weren't able to uh run ads on it that well, because we made certain ads that kind of like got not banned from TikTok ads, but kind of like restricted and suppressed because of the relationship advisory niche, I guess. And uh someone just kind of like liked the app and wanted to buy it um just for the actual app itself and not necessarily the numbers behind it.
Joseph ChoiWhy did you decide to build this, and then why did you decide to sell it?
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More from this episode
- Turn a trending meme into a simple game overnight and release itAbout 2M downloads in a month; #2 on the App Store
- Post 'Day 4 of making a DaBaby game' videos and add what commenters suggestTop video 4M views; first videos drove 300-400K downloads
- Show an ad every second death and a 30-second ad to reviveBrought in all $100K+ of a month's revenue, but only ~10 cents per user
- Build a game set in a creator's story world and split revenue 50/50One Short got 50M+ views; 2-3M downloads in about two weeks
- Message influencers on Instagram from a profile they recognize, not by cold emailBeat 50-100 cold emails a day; now 2 of 3 DMs answered overnight
- Make a game with every influencer who agrees, whatever their audienceMost flopped, including one with 5M followers; a few hits
- Hold weekly calls with partner influencers and build in their ideasFounder calls it transformational; no numbers
- Pay a handful of people per view to run faceless slideshow accountsProfitable, nearly free installs; no numbers
- Run TikTok ads for a new app idea, scaling the videos that workA few cents per install for days, then ~30% profit on ad spend for weeks
- Build the app for what TikTok commenters keep asking 'how?' about40,000 downloads with little effort; app sold
- Scan the user's face and show a harsh bloat rating just before the paywallFounder says it worked well; no numbers
- DM the team behind a viral AI influencer and launch an app with them
- Find video editors in Discord servers and ask for a free sample firstWorked better than Upwork; script writers never worked out
Tags: tiktok, ad-restrictions, sensitive-category, relationships