Flamme · B2C · couples app
Under 300 views means a broken account; 300-1,000 means fix the content
Their working rule for which accounts and formats to fix; no numbers on impact
What they did
What happened
In their words
An Nayal - Full App Growth Guide 2026 - How to Make Viral Content to Get Users & Make Your App Retentive
An Nayal… quite happy to help people out with what is working, what is going on, but I'm very private in sharing out what exact account are we putting it out on. So yeah, while we're putting out content on TikTok, we realized a lot around how do we exactly put out content, how does it get enough amount of views? Now, one thing we learned while putting out content on X or TikTok is that if you have under 300 views, then there's an issue with your account.
An NayalEither the content is getting shadow flagged, or your account is banned, and your account isn't privy to that happening. If it is under 300 views, then it's not a content problem you have, then it's an account problem you have, then you have done something wrong with the setup, you're not pushing it out in the right manner, you need to ideate on it further, you need to move on it further. If you're getting over 300 views, but under 1,000 views, then it's something to do with your content.
An NayalThen you need to iterate more on your content, then you need to hone down deeper into it, then you need to figure out, try different formats, try different hooks, try different things which are working in the content. If you get between 1 to 5,000 views, then what we do is we continue with that same format at the same type while changing the copy slightly, until it hits the right marker, until we end up crossing 100k views with that format type.
JosephSo is that basically how you So you have a video here that's 340,000 views. Did this start as a format that got, you know, 2 to 5,000 views, and then you kind of iterated on it?
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More from this episode
- Relaunch the date planner as an AI relationship coach right after ChatGPT came outDay-30 retention rose from 0.8% to 4.2%, still too low; press but no traction
- Make the daily question for couples the main thing on the home screenDay-30 retention went from 4.2% to ~30%, then 50%, with streak reminders
- Send a friendly morning reminder, then an evening 'your partner will be sad' nudgeDay-30 retention went from 4.2% to ~50% alongside the daily-question redesign
- Hide your partner's answer until you answer the question yourselfCreated a back-and-forth loop credited with lifting retention; no separate number
- Add a home-screen widget showing distance to your partner and days togetherWorked well, per the founder; copied from a competitor; no numbers
- Launch alongside a TechCrunch Startup Battlefield feature800% organic growth in one month; stopped by a trademark letter
- Start charging in a free app when the money runs outBarely survived; the early '15% conversion' counted renewals, so it was inflated
- Pitch big investors on great retention before you have a way to get usersFailed; top firms asked about distribution and no term sheets came
- Scroll TikTok 4 hours a day for 2 months to learn what worksGot the first account getting views, then copied the approach across accounts
- Run 20-30 TikTok accounts on numbered iPhones, 3-4 accounts per phone~50M organic views; host cites ~150K users
- Use one Apple ID on every farm phone to skip repaying for the proxy appFailed: TikTok linked the accounts, one flag hit all; lost 120 work hours
- Judge app videos by likes and question slideshows by shares and savesLow-like videos rarely drove downloads, even at 1M+ views
- Post slideshows of '5 uncomfortable but healthy questions to ask your partner'Shared a lot, but only 0.05-0.2% of viewers downloaded
- Post videos that show the app in use, not memesApp demos convert 0.5-1% of views vs 0.05-0.2% for memes and slideshows
- Give AI a 10-page brief with product details, winning scripts and a master promptTeam posts ~200 pieces a day from it; winners are fed back in
- Log every post by hand in a spreadsheet and review it every morningForces the team to study why posts fail; no numbers given
- Copy only formats that went viral on small accounts and get 'what app?' commentsAdopted after 50M views brought few conversions; C part learned late
- Run real 'what do I text back?' Reddit screenshots through the app on videoJust started; guest expects 0.5-1% of viewers to download
- Design the app's screens and loading animation to look good on TikTok
Tags: tiktok, view-thresholds, shadowban, iteration, diagnostics