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Flamme · B2C · couples app

Under 300 views means a broken account; 300-1,000 means fix the content

Their working rule for which accounts and formats to fix; no numbers on impact

Workedorganic-short-videoexperimentation

What they did

Under 300 views: account problem (shadow-flagged or banned, setup wrong), fix the account. 300-1,000 views: content problem, try new formats and hooks. 1,000-5,000 views: keep the same format and type, change the copy slightly until it crosses 100K views.

What happened

Used as the team's operating rule for iteration.

In their words

An Nayal - Full App Growth Guide 2026 - How to Make Viral Content to Get Users & Make Your App Retentive

Play from 29:26

An Nayal… quite happy to help people out with what is working, what is going on, but I'm very private in sharing out what exact account are we putting it out on. So yeah, while we're putting out content on TikTok, we realized a lot around how do we exactly put out content, how does it get enough amount of views? Now, one thing we learned while putting out content on X or TikTok is that if you have under 300 views, then there's an issue with your account.

29:26

An NayalEither the content is getting shadow flagged, or your account is banned, and your account isn't privy to that happening. If it is under 300 views, then it's not a content problem you have, then it's an account problem you have, then you have done something wrong with the setup, you're not pushing it out in the right manner, you need to ideate on it further, you need to move on it further. If you're getting over 300 views, but under 1,000 views, then it's something to do with your content.

29:47

An NayalThen you need to iterate more on your content, then you need to hone down deeper into it, then you need to figure out, try different formats, try different hooks, try different things which are working in the content. If you get between 1 to 5,000 views, then what we do is we continue with that same format at the same type while changing the copy slightly, until it hits the right marker, until we end up crossing 100k views with that format type.

30:07

JosephSo is that basically how you So you have a video here that's 340,000 views. Did this start as a format that got, you know, 2 to 5,000 views, and then you kind of iterated on it?

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Tags: tiktok, view-thresholds, shadowban, iteration, diagnostics