GTM Sauce

Flamme · B2C · couples app

Post slideshows of '5 uncomfortable but healthy questions to ask your partner'

Shared a lot, but only 0.05-0.2% of viewers downloaded

Mixedorganic-short-video

What they did

TikTok slideshows titled like 'five uncomfortable but healthy questions to ask your partner', each slide a sample question from the app, watermarked 'Flamme: The Couples App'. Designed for shares and saves.

What happened

Good shares and saves, but view-to-download conversion of only 0.05-0.2%.

In their words

An Nayal - Full App Growth Guide 2026 - How to Make Viral Content to Get Users & Make Your App Retentive

Play from 32:22
32:21

JosephMhm.

32:22

An NayalSo if your slideshow was getting a high share ratio and save ratio, it was working really well. Why? Because we employed the strategy of putting out questions, and we found that if people enjoyed the questions, instead of only apart from liking, they would also share it with their partner, they would also save this to use later.

32:40

JosephMhm, gotcha. So if for for the regular meme formats, you just want you want people to like it, and for the questions, you want it to be shareable, which which kind of like replicates the action that it's in the app, too. Like you're sharing this question with your partner, that makes sense. So in these slideshows format, you would say five uncomfortable, but healthy questions to ask your partner, and then on each slide, you just have like five sample questions that are from the app. And you have a watermark, Flamme: The Couples App, right there. Um, do you have a good idea of how well the slides convert versus the memes?

33:19

An NayalMemes and slide, both of them are on the way low conversion ratio. So anywhere from 0.05% to roughly 0.2%, this is the conversion you can expect. The videos where we had a reaction with a clip of the app followed after was better converting, roughly 0.3 to 0.5%, and then the videos we had where we showed the app in use, where the app was the main thing, had 0.5 to 1% conversion rate.

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Tags: tiktok, slideshows, questions, watermark, shareable