Scroll TikTok 4 hours a day for 2 months to learn what works

An NayalWhat I did is for two months, I dedicated myself to scrolling TikTok for 4 hours every day. I just had no idea how TikTok works, right? I had to look through every single piece of content, I had to understand how it works, I had to understand, you know, why was what we were putting out, why was it working, why was it not working?

An NayalSo I spent 4 hours every single day for 2 months on TikTok to understand how TikTok worked, what was the language used there, what was the kind of content there, you know, what were the hooks, why were people getting more traction, why were people getting less traction, why were we getting less traction? And once I understood this, once we started unlocking views for our own single account, I realized I had to multiply this if we had to make this work for the business.

An NayalWhat I mean by multiplying this is we had to take what was happening on one account and we had to multiply it across accounts. I'm not talking two, I'm not talking three, I'm saying a couple of dozen accounts had to be set up, a couple of dozen accounts had to be aligned for this to work. TikTok was a volume game for us at that point. We were not creative geniuses. I wouldn't even call us creative geniuses right now. We right now know how to …