Post videos that show the app in use, not memes

An Nayal… "What is app? What is the product? Where can I get this?" et cetera, then it is not content that converts. Then it's content that's getting views, then it's content that's going wider, but it's not content that can convert. You need something that converts, you need something that's going to force people to try to find the product. They want to use the product, they are desperate for the product, right? They really want the product to be there.

An NayalAnd this is the VSC framework we now utilize in pushing out anything. For me, with the 50 million views we came across, we struggled with the C part. C part is something we didn't focus at at all. I'll tell you one of the things, right? The meme video you see, I would never put that out right now. Never. Even though it got views, it crossed over 300,000 views, I would never put that video out right now, because I realized that that format doesn't convert. It's a lot of the work you're putting in from our side for a format that is not converting.

JosephYeah, that that's a really interesting insight. And you and you said that the memes converted the lowest, and then the slides would convert the next, and then the hook reaction would be the next, and then straight up like product video would be the highest converting.

Joseph… obvious the home screen is. It's like, "Decoder, Replier, Opener." And it's And it's Everything's like really easy to understand. Yeah, it is interesting. It seems like this this type of content, it doesn't need to get as many views. And yeah, like for it to get more downloads, the 0.5 to 1% seems that would be a lot of downloads. Even if you ha- had only 1,000 views, and you got 10 downloads for 1,000 views, that's like that's actually a lot.

An NayalI mean, also we are putting out, let's say, between the content types, we put out 200 pieces of content a day. So 10 downloads per content, 200 pieces, that's 2,000 downloads a week. If nothing goes viral, that's 2,000 a week. Now, one other things I also realized is that views can be an ego metric, right, because I wanted to get views early, I thought that was a cool thing to do as a consumer founder. I realized that views don't matter if you product if your videos don't convert, and for the video to convert, it needs to show the product in action as blatantly as it can.

An NayalAlso, one more note, I don't know On on X, I've been receiving a lot of requests to collect all my all my TikTok farming learnings together, release a farming playbook, so I'm doing that. That's the next thing I'm working on. I'm launching it for the X community, I'm putting out a farming playbook of all the lessons I learned from farming: how to set up your account, how to target the US FYP, how to choose the right proxy, how to, you know, set …