A YouTube marketing agency · B2B · guest's agency
Make YouTube search videos for software companies, as their agency or affiliate
Became top-converting affiliate or top revenue source for several software companies
Workedseoaffiliatecontent
What they did
For 7 years Ben's agency has made search-targeted YouTube content for software companies, either as an affiliate or as a paid agency, using the same awareness-ladder keyword and packaging process he uses for FollowBuddy.
What happened
For multiple software companies, Ben became the highest-converting affiliate, or YouTube became the client's highest-grossing revenue source
- Stage
- Scale (Agency, 7 years)
“I became multiple software companies' highest-converting either affiliate, or if they were a customer of mine, YouTube became their highest-grossing revenue source”
Related topics
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More from this episode
- FollowBuddy: List what buyers ask at each stage, then check YouTube search volume$0 on ads; 40K monthly search-driven views; ranks #1 for key searches
- FollowBuddy: Make a 'Best Instagram Unfollower Tracker Apps' video explaining why yours is safer25K views in 7 months from a 20-minute video; ranks #1; converts 'way higher'
- FollowBuddy: Put the search phrase first in the title and repeat it in description and tagsRanks #1 for several unfollower-app searches
- FollowBuddy: Open by repeating the search, admit a downside, then link the next videoMentioning a con has improved conversion, he says; no numbers
- FollowBuddy: Keep remaking videos for the same search, across several channels, until they rankFounder says you end up the face of every search; no numbers
- FollowBuddy: Post a video showing a manual fix for a problem your audience keeps asking about1M+ views and a million visitors sent to someone else's tool; became FollowBuddy
- FollowBuddy: Build the safe version of a tool whose rivals get people's accounts bannedGives videos a reason to convert; no separate numbers
- FollowBuddy: Offer a free trial, then weekly, monthly or $50 yearly plans; push yearly
- FollowBuddy: Hire a great developer full time, promising a job after the buildWorked; skipping the best people earlier cost him a year and a lot of money