FollowBuddy · B2C · Instagram unfollower tracker
Make a 'Best Instagram Unfollower Tracker Apps' video explaining why yours is safer
25K views in 7 months from a 20-minute video; ranks #1; converts 'way higher'
Workedseocontentpositioning-niche
What they did
Made a video titled 'Best Instagram Unfollower Tracker Apps' targeting people with the immediate problem. Because many viewers had been scammed or banned by other apps, the video educates on why and how FollowBuddy is different. Took about 20 minutes to make; keeps getting views every 48 hours.
What happened
25,000 views in 7 months; #1 for 'best Instagram unfollower tracker'; education on the difference made conversion 'way higher'
- Stage
- Growth
- Effort
- One video, about 20 minutes to make
“our biggest problem is that people have been scammed by the other options, and so this actually gave me an opportunity to also educate people on why and how we're different, which made the conversion for this way higher.”
“It took me 20 minutes to make, and look, it's getting this many views every 48 hours of people that are incredibly warm and ready to buy.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- FollowBuddy: List what buyers ask at each stage, then check YouTube search volume$0 on ads; 40K monthly search-driven views; ranks #1 for key searches
- FollowBuddy: Put the search phrase first in the title and repeat it in description and tagsRanks #1 for several unfollower-app searches
- FollowBuddy: Open by repeating the search, admit a downside, then link the next videoMentioning a con has improved conversion, he says; no numbers
- FollowBuddy: Keep remaking videos for the same search, across several channels, until they rankFounder says you end up the face of every search; no numbers
- FollowBuddy: Post a video showing a manual fix for a problem your audience keeps asking about1M+ views and a million visitors sent to someone else's tool; became FollowBuddy
- FollowBuddy: Build the safe version of a tool whose rivals get people's accounts bannedGives videos a reason to convert; no separate numbers
- Make YouTube search videos for software companies, as their agency or affiliateBecame top-converting affiliate or top revenue source for several software companies
- FollowBuddy: Offer a free trial, then weekly, monthly or $50 yearly plans; push yearly
- FollowBuddy: Hire a great developer full time, promising a job after the buildWorked; skipping the best people earlier cost him a year and a lot of money