FollowBuddy · B2C · Instagram unfollower tracker
Open by repeating the search, admit a downside, then link the next video
Mentioning a con has improved conversion, he says; no numbers
Workedcontentseo
What they did
When filming: confirm the click immediately by repeating what the viewer searched, then get straight into it. Be honest and over-deliver; show the good and the bad of the product. If the video isn't purchase-ready, the call to action sends viewers to the logical next video on the awareness ladder.
What happened
Consistently found that mentioning a con improved conversion rate
- Stage
- Growth
“Confirm the click as soon as possible. So, when someone clicks my video, I will confirm, "Yes, you're in the right place," by basically repeating what the search was.”
“I have consistently found that if you mention a con potentially, I've seen has improved conversion rate.”
“I will make that video and send them to that as the call to action to further nurture them.”
Related topics
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More from this episode
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