FollowBuddy · B2C · Instagram unfollower tracker
Post a video showing a manual fix for a problem your audience keeps asking about
1M+ views and a million visitors sent to someone else's tool; became FollowBuddy
Workedvalidationcontent
What they did
While making Instagram growth content, many viewers asked why their accounts got banned; they had used unfollower apps that broke Instagram's Terms of Service. Ben's team found a safe manual method (comparing follower/following lists) and made a video on it. The traffic went to a random list-sorting tool, proving demand; he then built the tool himself once development became affordable.
What happened
Video got 1M+ views; the 'compare lists method' was widely copied; sent about a million people to a third-party tool
- Stage
- Pre-launch (Pre-product (3-4 years before launch))
“So, then I was like, "Well, is there a way to do this that is safe?" My team and I went to the drawing board, we found a way that you could kind of do it. I made a video about that, and it got like 1. something million views.”
“I actually built a business for a guy by accident, because we just sent the traffic, like a million people, to some random list-sorting tool on the internet”
Related topics
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More from this episode
- FollowBuddy: List what buyers ask at each stage, then check YouTube search volume$0 on ads; 40K monthly search-driven views; ranks #1 for key searches
- FollowBuddy: Make a 'Best Instagram Unfollower Tracker Apps' video explaining why yours is safer25K views in 7 months from a 20-minute video; ranks #1; converts 'way higher'
- FollowBuddy: Put the search phrase first in the title and repeat it in description and tagsRanks #1 for several unfollower-app searches
- FollowBuddy: Open by repeating the search, admit a downside, then link the next videoMentioning a con has improved conversion, he says; no numbers
- FollowBuddy: Keep remaking videos for the same search, across several channels, until they rankFounder says you end up the face of every search; no numbers
- FollowBuddy: Build the safe version of a tool whose rivals get people's accounts bannedGives videos a reason to convert; no separate numbers
- Make YouTube search videos for software companies, as their agency or affiliateBecame top-converting affiliate or top revenue source for several software companies
- FollowBuddy: Offer a free trial, then weekly, monthly or $50 yearly plans; push yearly
- FollowBuddy: Hire a great developer full time, promising a job after the buildWorked; skipping the best people earlier cost him a year and a lot of money