FollowBuddy · B2C · Instagram unfollower tracker
List what buyers ask at each stage, then check YouTube search volume
$0 on ads; 40K monthly search-driven views; ranks #1 for key searches
Workedseocontent
What they did
1) Map the customer's awareness ladder (skip 'not aware'; cover aware of need -> aware of some solutions -> aware of specific solutions -> aware of benefits -> ready to buy). Use ChatGPT to list the questions a buyer asks at each step and how they phrase them. 2) Check monthly YouTube search volume per phrase with Keywords Everywhere (or VidIQ). 3) Prioritize by buying intent and search volume; start with 10-20 keywords. 4) Look at what ranks now: if nothing relevant, publish ASAP (even a bad video can rank #1); if there is a long rambling video, make a shorter, more useful one so YouTube gets better watch data. 5) Make a video for each step so every viewer can be led to the next one until they buy. Claims correct SEO gets a top 3-5 spot almost every time, even on a new channel. Same search approach is used on TikTok and Instagram.
What happened
All traffic is organic, mostly search; $0 spent on ads; branded channel gets 40K views in 28 days; #1 for 'unfollower app Instagram'
- Stage
- Launch (Launch to now)
- Effort
- Main and only acquisition channel
“The first exercise that I would put you through would be a breakdown of the awareness ladder for your specific customer.”
“use something like VidIQ or what I use, Keywords Everywhere, to type into the YouTube search bar and see how many people are actually searching for that per month.”
“Once I've outlined all the keywords I want to go after, I usually start with like 10 to 20, and then I'll go through and see what's currently ranking for the people that type that in.”
“I will then go quickly make the video in a shorter form factor, in turn giving more value to the viewer, which will then give YouTube better data to rank me there faster.”
Related topics
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More from this episode
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- FollowBuddy: Put the search phrase first in the title and repeat it in description and tagsRanks #1 for several unfollower-app searches
- FollowBuddy: Open by repeating the search, admit a downside, then link the next videoMentioning a con has improved conversion, he says; no numbers
- FollowBuddy: Keep remaking videos for the same search, across several channels, until they rankFounder says you end up the face of every search; no numbers
- FollowBuddy: Post a video showing a manual fix for a problem your audience keeps asking about1M+ views and a million visitors sent to someone else's tool; became FollowBuddy
- FollowBuddy: Build the safe version of a tool whose rivals get people's accounts bannedGives videos a reason to convert; no separate numbers
- Make YouTube search videos for software companies, as their agency or affiliateBecame top-converting affiliate or top revenue source for several software companies
- FollowBuddy: Offer a free trial, then weekly, monthly or $50 yearly plans; push yearly
- FollowBuddy: Hire a great developer full time, promising a job after the buildWorked; skipping the best people earlier cost him a year and a lot of money