App Masters · B2B · app marketing agency
Send buyers from the paywall to a web checkout page in Safari
Big drop-off every time; did worse than Apple in-app purchase
Failedpayments-checkout
What they did
On plan tap, open a web checkout outside the app (Safari page, like Flo Period Tracker does) or pop up a Stripe payment link.
What happened
Every time App Masters tried it they saw a big drop-off; Stripe links performed worse than showing Apple in-app purchase.
“And every time we've done this, Trent, we've seen a big drop-off. We've seen a huge drop-off”
“or even popping up a Stripe link, which we have done in the past, those generally have performed worse than just showing the Apple in-app purchase”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from App Masters
All 6 App Masters tactics- Price utility apps at $5 a week, $20 a year, or $30 once
- Ask gender in onboarding and show one matching testimonial on the paywallIn use; an A/B test vs ratings was mentioned but the result wasn't stated
- Launch a good-enough app, and only finish it if downloads show upSpeaker's standing process; no numbers
- Publish AI-built apps, push ASO, and ask everyone who wants a refund why
- Test different app icons on a new utility app
More from this episode
- Put a Flappy Bird game in the paywall; higher scores unlock up to 50% offBeat the existing paywall in an A/B test on 10% of users; no numbers given
- Show the paywall half-empty, then slide the trial details in from the sideWins 'really aggressively' in Helium tests, per the guest; no numbers
- Keep small animations moving in the onboarding background to hold focusWith animations beat without in a Helium test; no numbers
- Add a 'creating your experience' screen near the end of onboardingConversions up 11%, a founder told the host
- In a sleep-sounds app, play the sounds during onboardingConverts better, confirmed by two competing apps; no numbers
- For older users, ask 'Who referred you?' with options like 'My personal trainer' or 'TV ad'Works well with older audiences, per the guest; no numbers
- Test separate paywalls for users over and under about 35
- Run 8 or 9 paywall tests at once and keep the one that winsUsually 8 are a wash and 1 makes a difference
- Charge through Stripe with an in-app Apple Pay prompt, not a trip to SafariBetter trial-to-paid, retention and ARPU; first conversion slightly lower
- Build for iPad, where few competing apps bother to go$1.4M of a client's $2M ARR came from iPad
- Default to a 7-day trial; offer 14 or 30 days to people who close the paywallConverts better as a fallback, clients say; anecdotal
- Helium: Ask sign-ups for their revenue; call the big apps, let small ones straight in