Locked · B2C · gamified habit tracker app
Pick creators with real comments on your topic; show the app in 15 seconds
Credited for the ~1M-view video that drove ~$3K; renew creators who convert
Workedinfluencercreator-ops
What they did
Choose creators whose videos have strong engagement and high-quality comments (sign of a real audience, 'arguably the most important factor') and whose content matches the app's theme, so the integration feels natural. Send video requirements and a contract; require the app shown within the first 15 seconds; give a one-week deadline for the first video; keep working with creators who generate revenue.
What happened
Jeremiah Jones video met all three criteria and drove the February spike
- Stage
- growth
“Right here, he shows app within the first 15 seconds. That's always something that you should require influencers to do.”
“Number one, Jeremiah Jones has great engagement, and his videos are filled with high-quality comments. That's how I know he has an amazing audience, which is arguably the most important factor.”
“Next, you want to send them the video requirements and a contract, then give them a one-week deadline to get the first video out.”
Related topics
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More from Locked
All 19 Locked tactics- DM 500 creators a day from several verified accounts with 1,000+ followers3-4% reply rate on Instagram, ~2% on TikTok; 5-10K creators contactedBlack hat
- Pay creators $1-2 per 1,000 views with a cap, below what 1,000 views earns$1-2 CPM paid vs $3-4 revenue per 1,000 views
- Pay day-in-the-life creators to check off each task in the app on cameraOne ~1M-view video made $3K+ and the first $1,000 and 1,000-download days
- Reuse your old TikTok account for each new app and pitch it head-onOne 200K-view 'finish homework in 10 seconds' video drove ProblemPal to $2K/month
- Turn a to-do list into a game with XP for Gen ZBecame his best app at $14K+/month
- Start creator DMs with 'Paid promo?' and always move the deal to a callFounder says it stands out in flooded inboxes; no numbers
More from this episode
- Locked: Pay creators less per 1,000 views than you earn per 1,000 viewsOne $800 video: ~1M views, ~1,800 downloads, ~$3K; daily revenue doubled from ~$300
- Locked: Search your niche on TikTok and Instagram, DM creators 'Paid promo?', then callFounder says this is how he signs creators; no outreach numbers
- Locked: Offer creators $500 per video with a 500,000-view minimum, or capped per-view payHis usual deal; keeps cost per 1,000 views under revenue per 1,000 views
- Locked: When people close the paywall, offer the yearly plan at half price ($20)
- Locked: Turn a habit tracker into a game with characters, XP, badges and leaderboards