Glam Up · B2C · AI makeup and glow-up app
Run the same creator playbook on each new app you launch
Two new apps at ~$200K MRR combined within 3 months
What they did
What happened
- Stage
- Portfolio
In their words
My Two Apps Make $150K/Month Each
Pat WallsAll right, Nicole, welcome to the channel. Tell me about who you are, what you build, and what's your story.
NicoleYeah, well, my name is Nicole, and I've built four apps in the past 2 years. My first app, Glam Up, got a million users in 6 months, and we were at peak $150K MRR, and my second app, Sprout, previously PrepAI, I grew it to around $250K MRR in 8 months, and in the past 3 months, I've built two more apps, they're currently in stealth, but they are at around $200K MRR and growing pretty fast using the same system. I do everything that's not coding-related, so when it comes to the design of the app, distribution, so would love to tell you a bit more about the repeatable system that I built for all of my apps.
Pat WallsOkay, cool. Well, I'm excited to have you on specifically for all this growth stuff. We're going to talk all about that. But before we do, can you just explain, like, some of the apps that you built? What do they do? What's the business model? How do they make so much in revenue?
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More from this episode
- Build the women's version of a hit looksmaxing app for men1M users in 6 months; peak $150K MRR
- Move from beauty to job-hunting students, who have more money to spend$250K MRR within 8 months
- Post faceless slideshows and videos on TikTok and InstagramPeak month: 40-50M TikTok and ~200M Instagram views; 1M users in 6 months
- Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Vet each creator on a call, then train them with a course and quizzesOver 50% of trained creators go viral within their first 2 weeks
- Train 2-10 creators until one goes viral, then scale to hundreds200+ active creators; 100M views a month, peaking at 400M in one week
- Find creators who fit the format through application forms and VA outreach
- Lock every app behind a paywall with weekly or monthly plansUsed on apps peaking at $150K and $250K MRR; no test reported
- Design welcome and onboarding screens to warm users up to payingFounder calls it half of her growth approach; no numbers
Tags: repeatable-system, multiple-apps