Post faceless slideshows and videos on TikTok and Instagram

Pat WallsInteresting that these are the apps that work. They already had proven customers and playbooks for apps like these, which I love. Let's switch a little bit to growth, which is why I wanted to bring on the channel. You mentioned that you focus on the growth, the design. How have you been able to take four apps to over $100K per month?

NicoleUm, at a very high level, I think it's understanding consumer apps design principles. For example, how to design the welcome pages, the onboarding, how do you prime users into converting better. So that's on the design side. When it comes to the distribution, you need to think of the design of the app as part of your distribution. So you need to design the app in a way that's innately viral for social media, and when that does happen, you can just start testing viral formats on social media. Once you find a winning strategy, you can just double down and scale.

Pat WallsAll right, let's talk about the distribution side of things. What do some of those numbers look like? Like, how much reach and distribution do you need to have an app to hit over $100,000 a month?

NicoleFor Glam Up, we built it 2 years ago. At that time, we were doing faceless UGCs. At our peak in a month, we got around 40 to 50 million views on TikTok, and I think around 200 million views on Instagram. For Sprout, late last year, we were doing an average of 100 million monthly views. We actually had a 7-day period where we got a total of 400 million views, which is insane. And during our most, like, scaling era, I would say we were managing around 200, maybe a bit more, active creators at the same time.

Pat WallsThat is crazy. This is the reality of building a consumer app. You really do need to reach an insane amount of people. I'd love if you could just break down this sort of distribution strategy. If you had to start over from scratch today with a new consumer app, which a lot of people are watching our channel are building in consumer, what would be your playbook? What would be your steps to getting it to where some of your apps have been?