Try each social format for 2-3 weeks, then pour everything into the winner

Pat WallsThat is crazy. This is the reality of building a consumer app. You really do need to reach an insane amount of people. I'd love if you could just break down this sort of distribution strategy. If you had to start over from scratch today with a new consumer app, which a lot of people are watching our channel are building in consumer, what would be your playbook? What would be your steps to getting it to where some of your apps have been?

NicoleSo let's break it down. First one is finding your viral distribution strategy. I have a list of all the things that you can try out. First is Reddit marketing. Second is TikTok and IG faceless content. That includes slide shows, different variations of CTAs. Third one is face UGC. When it comes to that, you can do, you know, AI UGC, or you can do actual UGC creators. And everything that I've mentioned above are more social-media-driven,

Nicolebut obviously, if you have capital, you can do paid ads, influencer marketing, but I would say in order to find the viral strategy, try all of these maybe around 2, 3 weeks at a time, and every time you try a new strategy, really milk the hell out of it. For example, if you are doing faceless content, you can try slide shows, you can try videos, you can try different ways that you can do the slide shows.

NicoleYou know, there's so many things that you can try within one category, and just keep iterating and keep testing until you find one. Second is the proper UGC system. One thing that's really important, though, no matter what you do, is you need to have a deeper understanding of your app and your content more than your creators do. To get started, either you can just be your own UGC creator, but let's say if you are uncomfortable doing that, then