Design welcome and onboarding screens to warm users up to paying

Pat WallsInteresting that these are the apps that work. They already had proven customers and playbooks for apps like these, which I love. Let's switch a little bit to growth, which is why I wanted to bring on the channel. You mentioned that you focus on the growth, the design. How have you been able to take four apps to over $100K per month?

NicoleUm, at a very high level, I think it's understanding consumer apps design principles. For example, how to design the welcome pages, the onboarding, how do you prime users into converting better. So that's on the design side. When it comes to the distribution, you need to think of the design of the app as part of your distribution. So you need to design the app in a way that's innately viral for social media, and when that does happen, you can just start testing viral formats on social media. Once you find a winning strategy, you can just double down and scale.

Pat WallsAll right, let's talk about the distribution side of things. What do some of those numbers look like? Like, how much reach and distribution do you need to have an app to hit over $100,000 a month?