Sprout · B2C · swipe-to-apply job app
Move from beauty to job-hunting students, who have more money to spend
$250K MRR within 8 months
What they did
What happened
- Stage
- Second app
In their words
My Two Apps Make $150K/Month Each
Nicole… estate and consulting routes, but I did a little bit of e-comm, and during that time, my co-founder was in HF0, and they had other founders building consumer apps. One of them was Umax. It's a looksmaxing app for guys, and we loosely got inspired by it, and we wanted to build a glow up app for women and makeup, and we realized that there's no apps like that existing on the App Store yet. So we thought that would be a really cool opportunity.
NicoleFor Sprout, we actually started when we were trying to pivot away from the beauty space, and we were trying to target more college students and post-college students because they have higher purchasing power.
Pat WallsInteresting that these are the apps that work. They already had proven customers and playbooks for apps like these, which I love. Let's switch a little bit to growth, which is why I wanted to bring on the channel. You mentioned that you focus on the growth, the design. How have you been able to take four apps to over $100K per month?
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More from this episode
- Build the women's version of a hit looksmaxing app for men1M users in 6 months; peak $150K MRR
- Post faceless slideshows and videos on TikTok and InstagramPeak month: 40-50M TikTok and ~200M Instagram views; 1M users in 6 months
- Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Vet each creator on a call, then train them with a course and quizzesOver 50% of trained creators go viral within their first 2 weeks
- Train 2-10 creators until one goes viral, then scale to hundreds200+ active creators; 100M views a month, peaking at 400M in one week
- Find creators who fit the format through application forms and VA outreach
- Lock every app behind a paywall with weekly or monthly plansUsed on apps peaking at $150K and $250K MRR; no test reported
- Design welcome and onboarding screens to warm users up to payingFounder calls it half of her growth approach; no numbers
- Run the same creator playbook on each new app you launchTwo new apps at ~$200K MRR combined within 3 months
Tags: purchasing-power, students, pivot