Glam Up · B2C · AI makeup and glow-up app
Lock every app behind a paywall with weekly or monthly plans
Used on apps peaking at $150K and $250K MRR; no test reported
What they did
- Stage
- Monetization
In their words
My Two Apps Make $150K/Month Each
Nicoleand here's the last 30 days. I recorded this a few months ago, but this was at around 100 million views monthly. We do mostly TikTok and Instagram. I think right now we are steadily growing at around 4 to 500 million views across, you know, TikTok, Instagram, YouTube Shorts. For Glam Up, our target customers are usually mostly women who want to, you know, improve their makeup or skin care routine.
NicoleFor Sprout, usually they are college students or post-college students looking for jobs on the market. So we hard-paywall all of our apps. When it comes to our business models, we do a weekly or monthly subscription for these two apps.
Pat WallsOkay, amazing. I mean, you built two apps in the $100K MRR category. You have two more apps in stealth right now. I've never seen anything like this before, and I think it's amazing. So how did you get here? How did you even learn about building apps? What's your story and background?
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Build the women's version of a hit looksmaxing app for men1M users in 6 months; peak $150K MRR
- Move from beauty to job-hunting students, who have more money to spend$250K MRR within 8 months
- Post faceless slideshows and videos on TikTok and InstagramPeak month: 40-50M TikTok and ~200M Instagram views; 1M users in 6 months
- Try each social format for 2-3 weeks, then pour everything into the winnerFounder credits it for all four apps; no per-format numbers
- Vet each creator on a call, then train them with a course and quizzesOver 50% of trained creators go viral within their first 2 weeks
- Train 2-10 creators until one goes viral, then scale to hundreds200+ active creators; 100M views a month, peaking at 400M in one week
- Find creators who fit the format through application forms and VA outreach
- Design welcome and onboarding screens to warm users up to payingFounder calls it half of her growth approach; no numbers
- Run the same creator playbook on each new app you launchTwo new apps at ~$200K MRR combined within 3 months
Tags: app-store, hard-paywall, weekly-plan, monthly-plan