Find creators who fit the format through application forms and VA outreach

NicoleYou know, there's so many things that you can try within one category, and just keep iterating and keep testing until you find one. Second is the proper UGC system. One thing that's really important, though, no matter what you do, is you need to have a deeper understanding of your app and your content more than your creators do. To get started, either you can just be your own UGC creator, but let's say if you are uncomfortable doing that, then

Nicoleyou can just onboard 2 to 10 creators, train them until they go viral. Once you find that, then you can scale it and build out a proper system. So in order to build a system out, there are a few steps. Step number one is sourcing. Whatever you do, you need to try to find the creators that fit your content strategy. For example, if it's talking head, you need to find creators that are good at yapping, they're good at talking.

NicoleIf you're doing reaction videos, you need to find creators that are really good at facial expressions. And over here, you have inbound and outbound. For inbound, you can do application forms. Put out inbound application forms in UGC group chats on Instagram, on Reddit, or on websites like Slasher. For outbound, you can hire some VAs to do outreach to micro-influencers. And step two,

Nicoleit's onboarding. There are actually two substeps here. The first one is interview. You want to get on an interview with them, vibe check them, and make sure that they are taking this campaign seriously. And for the actual onboarding, I do a course for all of my apps. So this is the creator course that I have built for Sprout. More than 50% of the creators that go through this course go viral within the first 2 weeks.