Vet each creator on a call, then train them with a course and quizzes

NicoleIf you're doing reaction videos, you need to find creators that are really good at facial expressions. And over here, you have inbound and outbound. For inbound, you can do application forms. Put out inbound application forms in UGC group chats on Instagram, on Reddit, or on websites like Slasher. For outbound, you can hire some VAs to do outreach to micro-influencers. And step two,

Nicoleit's onboarding. There are actually two substeps here. The first one is interview. You want to get on an interview with them, vibe check them, and make sure that they are taking this campaign seriously. And for the actual onboarding, I do a course for all of my apps. So this is the creator course that I have built for Sprout. More than 50% of the creators that go through this course go viral within the first 2 weeks.

NicoleAnd this is completely tailored to our app. First, we have a Typeform, and then I do a bunch of videos and modules to train our creators. Here's a little example of how a module would look like. For example, when it comes to creating content, I will walk them through the content bank that we have, and we always have a quiz at the end of each module just to quality check on the creators and make sure that they have completed the course.

NicoleAnd then third step is the management. So some apps, they hire influencers to manage UGC creators. Some other people, they will hire their top UGC creators, bring them on more full-time to manage the rest of the creators. Some apps, they will manage them via Discord chats. You can have bi-weekly feedback calls, monthly feedback calls, whatever it is. Eventually, you'll have to figure out a system that works for your working style and the content …