StudyFetch · B2C · AI study app
Let creators be on camera while your own team decides the content strategy
2 billion views and eight-figure ARR
Workedcreator-opsugc-creatorsteam-process
What they did
Creators supply the on-camera talent (angle, lighting, pacing, tone, captions), while the CMO, Kiran, and his team act as the creative strategists deciding what high-converting content the algorithm will push.
What happened
StudyFetch hit 2 billion views and eight figures ARR.
Related topics
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More from StudyFetch
All 16 StudyFetch tactics- Point a camera at the laptop and film the app working in a real lectureFirst video 3M views overnight; one lecture video 75M views, hundreds of thousands of signups
- Favor TikTok and US-based creators so views come from the USViral TikToks convert well; some viral Reels convert close to none
- Pay creators $50-2,500 per video plus $100 for every 100K viewsStandard terms for a program of hundreds of creators (peak ~1,000)
- Build features that look impressive on camera, like notes appearing on their ownPowered the early viral videos; founder-side claim, no split numbers
- Pay big study influencers ~$10K a month to post daily on a new StudyFetch accountFans followed them over and asked about the app in comments; attribution unclear, some accounts flop
- Show the website address on screen for the last 4-5 secondsProduct-centered videos convert very well; product tacked on at the end doesn't
More from this episode
- Halo: Take a personal loan to hire many creators posting organic videos$0 to $300K/month in 45 days; 600M views in 2 months, no ads
- Run your viral organic videos as ads, and have top creators film adsOrganic margins 50-80% vs 10-30% for ads; host says reuse beats typical ad UGC
- Pingo: Film creators mispronouncing foreign words while the app's AI roasts them$500K/month and over a billion views
- Pay an agency $30K a month to run organic contentFlopped; agency incentives didn't match the team's
- Hire young freelancers found in Discords and DMs to run mass UGCOne app reached $750K/month, another $600K/year; host gives no detail
- Hire three people for organic: a trend watcher, a creator coach, a recruiterHost's view from many teams; no numbers