StudyFetch · B2C · AI study app for students
Show the website address on screen for the last 4-5 seconds
Product-centered videos convert very well; product tacked on at the end doesn't
Workedugc-creatorsorganic-short-video
What they did
Creators actually use the product on camera (e.g. a whole video of a student talking to the Tutor Me AI tutor) and, for the last 4-5 seconds, put 'Website: studyfetch.com' as clear on-screen text. Avoid videos about something else that loop the product in only at the very end.
What happened
Guest says product-focused videos 'convert very very very well'; late product mentions don't.
In their words
The Superwall Podcast · Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App“What I mean by this is like for like the last like four or five seconds of the video, a lot of times what we'll have the creators do is literally just put like the website at the top.”
“if the whole video is about something else, and then you loop in the product at the very like last like 5 seconds, it's not going to convert well.”
Related topics
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More from StudyFetch
All 16 StudyFetch tacticsMore from this episode
- StudyFetch: Point a camera at the laptop and film the app working in a real lectureFirst video 3M views overnight; one lecture video 75M views, hundreds of thousands of signups
- StudyFetch: Build features that look impressive on camera, like notes appearing on their ownPowered the early viral videos; founder-side claim, no split numbers
- StudyFetch: Pay big study influencers ~$10K a month to post daily on a new StudyFetch accountFans followed them over and asked about the app in comments; attribution unclear, some accounts flop
- StudyFetch: Pick creators by how many people comment, not by views or followersGuest's selection rule; no numbers on hit rate
- StudyFetch: Put the app's name in every creator account's name
- StudyFetch: Let creators keep their usual style and show the app 2-3 times in their dayGuest says their known styles do best; no numbers
- StudyFetch: Pay creators $50-2,500 per video plus $100 for every 100K viewsStandard terms for a program of hundreds of creators (peak ~1,000)
- StudyFetch: Favor TikTok and US-based creators so views come from the USViral TikToks convert well; some viral Reels convert close to none
- StudyFetch: Hunt down the creators you want by DM, email, even LinkedInGuest prefers it for pickier, better-aligned creators; no numbers
- StudyFetch: Hire contractors to run the day-to-day creator programDidn't work well; incentives were misaligned and dedication low
- StudyFetch: Split the creator team into recruiters and full-time managers who coach creators dailyReplaced contractors; guest says the program runs well; no numbers
- StudyFetch: Build a dashboard that pings you when videos trend in other niches
- StudyFetch: Run cafe pop-ups and polished brand videos once the creator engine worksGuest says pop-ups build an emotional connection; no numbers