StudyFetch · B2C · AI study app for students
Pay big study influencers ~$10K a month to post daily on a new StudyFetch account
Fans followed them over and asked about the app in comments; attribution unclear, some accounts flop
Workedinfluencerugc-creators
What they did
Recruit influencers whose audience trusts them (e.g. Gemma, ~100K followers; another at ~750K) to open a separate StudyFetch-branded account from zero and post ~daily (20-30 videos/month). Pay five figures per month as a whole (not per video) for multiple months, typically 10-20x a UGC creator's rate, plus a bonus; some deals trade a lower retainer for a high bonus. Early influencers quoted main-account sponsored rates, so deals had to be structured to suit both sides; rates have come down as the practice spread. Runs alongside hundreds of regular UGC creators and occasional sponsored posts.
What happened
Followers moved to the new accounts and comments filled with questions about the product; guest can't isolate its contribution and says new accounts often fail (shadowbans, wrong reach).
In their words
The Superwall Podcast · Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App“So, when we were able to um collab with her on a on a creator on a separate creator account, a StudyFetch creator account, a lot of her following followed over”
“You know, some of these deals that we've done are in like the five-figure a month range for like multiple months”
“It's very tough, and this is the, you know, the the the hard question of attribution with with when it comes to UGC.”
Related topics
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More from StudyFetch
All 16 StudyFetch tacticsMore from this episode
- StudyFetch: Point a camera at the laptop and film the app working in a real lectureFirst video 3M views overnight; one lecture video 75M views, hundreds of thousands of signups
- StudyFetch: Build features that look impressive on camera, like notes appearing on their ownPowered the early viral videos; founder-side claim, no split numbers
- StudyFetch: Pick creators by how many people comment, not by views or followersGuest's selection rule; no numbers on hit rate
- StudyFetch: Put the app's name in every creator account's name
- StudyFetch: Show the website address on screen for the last 4-5 secondsProduct-centered videos convert very well; product tacked on at the end doesn't
- StudyFetch: Let creators keep their usual style and show the app 2-3 times in their dayGuest says their known styles do best; no numbers
- StudyFetch: Pay creators $50-2,500 per video plus $100 for every 100K viewsStandard terms for a program of hundreds of creators (peak ~1,000)
- StudyFetch: Favor TikTok and US-based creators so views come from the USViral TikToks convert well; some viral Reels convert close to none
- StudyFetch: Hunt down the creators you want by DM, email, even LinkedInGuest prefers it for pickier, better-aligned creators; no numbers
- StudyFetch: Hire contractors to run the day-to-day creator programDidn't work well; incentives were misaligned and dedication low
- StudyFetch: Split the creator team into recruiters and full-time managers who coach creators dailyReplaced contractors; guest says the program runs well; no numbers
- StudyFetch: Build a dashboard that pings you when videos trend in other niches
- StudyFetch: Run cafe pop-ups and polished brand videos once the creator engine worksGuest says pop-ups build an emotional connection; no numbers