StudyFetch · B2C · AI study app for students
Let creators keep their usual style and show the app 2-3 times in their day
Guest says their known styles do best; no numbers
Workedinfluencerugc-creators
What they did
Avoid heavy creative direction. Comedic creators (Sebastian, LA-based) keep making skits; lifestyle creators (Helene, a Harvard student) keep day-in-the-life vlogs with StudyFetch appearing several times, each showing a different use (study calendar, flashcards, quiz) between normal moments like getting matcha. Well-known creators can skip a hard CTA because viewers already want to know what they use.
What happened
Videos do worse when creators lose their natural style.
In their words
The Superwall Podcast · Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App“when we work with our creators, we try not to intervene too much creatively in terms of what that creator's natural style is that does well for them on other accounts.”
“And we just had her integrate StudyFetch naturally into the video like multiple times throughout the video.”
Related topics
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More from StudyFetch
All 16 StudyFetch tacticsMore from this episode
- StudyFetch: Point a camera at the laptop and film the app working in a real lectureFirst video 3M views overnight; one lecture video 75M views, hundreds of thousands of signups
- StudyFetch: Build features that look impressive on camera, like notes appearing on their ownPowered the early viral videos; founder-side claim, no split numbers
- StudyFetch: Pay big study influencers ~$10K a month to post daily on a new StudyFetch accountFans followed them over and asked about the app in comments; attribution unclear, some accounts flop
- StudyFetch: Pick creators by how many people comment, not by views or followersGuest's selection rule; no numbers on hit rate
- StudyFetch: Put the app's name in every creator account's name
- StudyFetch: Show the website address on screen for the last 4-5 secondsProduct-centered videos convert very well; product tacked on at the end doesn't
- StudyFetch: Pay creators $50-2,500 per video plus $100 for every 100K viewsStandard terms for a program of hundreds of creators (peak ~1,000)
- StudyFetch: Favor TikTok and US-based creators so views come from the USViral TikToks convert well; some viral Reels convert close to none
- StudyFetch: Hunt down the creators you want by DM, email, even LinkedInGuest prefers it for pickier, better-aligned creators; no numbers
- StudyFetch: Hire contractors to run the day-to-day creator programDidn't work well; incentives were misaligned and dedication low
- StudyFetch: Split the creator team into recruiters and full-time managers who coach creators dailyReplaced contractors; guest says the program runs well; no numbers
- StudyFetch: Build a dashboard that pings you when videos trend in other niches
- StudyFetch: Run cafe pop-ups and polished brand videos once the creator engine worksGuest says pop-ups build an emotional connection; no numbers