StudyFetch · B2C · AI study app for students
Run cafe pop-ups and polished brand videos once the creator engine works
Guest says pop-ups build an emotional connection; no numbers
Unknowneventscontent
What they did
After the $11.5M Series A, money went to scaling the creator program and to higher-quality brand content on the main account, including cafe pop-ups meant to build an emotional connection with users, inspired by larger companies that favor quality over volume.
What happened
Described as 'super awesome'; no metrics.
In their words
The Superwall Podcast · Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App“so we've been doing these like cafe pop-ups that really help establish like an emotional connection to our users, um which has been super awesome.”
“So a lot of that Series A money went towards uh, well obviously, providing a better user experience, but, two, is really scaling up the creator program”
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More from StudyFetch
All 16 StudyFetch tacticsMore from this episode
- StudyFetch: Point a camera at the laptop and film the app working in a real lectureFirst video 3M views overnight; one lecture video 75M views, hundreds of thousands of signups
- StudyFetch: Build features that look impressive on camera, like notes appearing on their ownPowered the early viral videos; founder-side claim, no split numbers
- StudyFetch: Pay big study influencers ~$10K a month to post daily on a new StudyFetch accountFans followed them over and asked about the app in comments; attribution unclear, some accounts flop
- StudyFetch: Pick creators by how many people comment, not by views or followersGuest's selection rule; no numbers on hit rate
- StudyFetch: Put the app's name in every creator account's name
- StudyFetch: Show the website address on screen for the last 4-5 secondsProduct-centered videos convert very well; product tacked on at the end doesn't
- StudyFetch: Let creators keep their usual style and show the app 2-3 times in their dayGuest says their known styles do best; no numbers
- StudyFetch: Pay creators $50-2,500 per video plus $100 for every 100K viewsStandard terms for a program of hundreds of creators (peak ~1,000)
- StudyFetch: Favor TikTok and US-based creators so views come from the USViral TikToks convert well; some viral Reels convert close to none
- StudyFetch: Hunt down the creators you want by DM, email, even LinkedInGuest prefers it for pickier, better-aligned creators; no numbers
- StudyFetch: Hire contractors to run the day-to-day creator programDidn't work well; incentives were misaligned and dedication low
- StudyFetch: Split the creator team into recruiters and full-time managers who coach creators dailyReplaced contractors; guest says the program runs well; no numbers
- StudyFetch: Build a dashboard that pings you when videos trend in other niches