StudyFetch · B2C · AI study app for students
Hire contractors to run the day-to-day creator program
Didn't work well; incentives were misaligned and dedication low
Failedteam-processcreator-ops
What they did
Before full-time hires, used contractors for the operational side of the creator program.
What happened
Didn't work well due to misaligned incentives and limited dedication; replaced with full-time roles.
In their words
The Superwall Podcast · Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App“Prior to making uh full-time hires, we worked with contractors to help out with like the operational side of our creator program, which didn't really work out that well because of the of of just like misaligned incentives”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from StudyFetch
All 16 StudyFetch tacticsMore from this episode
- StudyFetch: Point a camera at the laptop and film the app working in a real lectureFirst video 3M views overnight; one lecture video 75M views, hundreds of thousands of signups
- StudyFetch: Build features that look impressive on camera, like notes appearing on their ownPowered the early viral videos; founder-side claim, no split numbers
- StudyFetch: Pay big study influencers ~$10K a month to post daily on a new StudyFetch accountFans followed them over and asked about the app in comments; attribution unclear, some accounts flop
- StudyFetch: Pick creators by how many people comment, not by views or followersGuest's selection rule; no numbers on hit rate
- StudyFetch: Put the app's name in every creator account's name
- StudyFetch: Show the website address on screen for the last 4-5 secondsProduct-centered videos convert very well; product tacked on at the end doesn't
- StudyFetch: Let creators keep their usual style and show the app 2-3 times in their dayGuest says their known styles do best; no numbers
- StudyFetch: Pay creators $50-2,500 per video plus $100 for every 100K viewsStandard terms for a program of hundreds of creators (peak ~1,000)
- StudyFetch: Favor TikTok and US-based creators so views come from the USViral TikToks convert well; some viral Reels convert close to none
- StudyFetch: Hunt down the creators you want by DM, email, even LinkedInGuest prefers it for pickier, better-aligned creators; no numbers
- StudyFetch: Split the creator team into recruiters and full-time managers who coach creators dailyReplaced contractors; guest says the program runs well; no numbers
- StudyFetch: Build a dashboard that pings you when videos trend in other niches
- StudyFetch: Run cafe pop-ups and polished brand videos once the creator engine worksGuest says pop-ups build an emotional connection; no numbers