StudyFetch · B2C · AI study app for students
Hunt down the creators you want by DM, email, even LinkedIn
Guest prefers it for pickier, better-aligned creators; no numbers
Workedcreator-ops
What they did
A dedicated outbound team sources creators and reaches out via TikTok/Instagram DMs and email, escalating to LinkedIn or other routes for high-priority targets. Also runs creators.studyfetch.com ('Earn up to $1,200 per hour', '$50 to $2,500 per post') asking for a portfolio or a video telling a story with personality. Outbound favors creators who like the brand and mission.
What happened
Guest's preferred way to find picky-fit creators.
In their words
The Superwall Podcast · Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App“I think a combination of like uh TikTok and Instagram DMs, uh email, uh both those are very standard to us. Um, but when we really want to reach somebody, we will sometimes message them on LinkedIn”
“It's uh creators.studyfetch.com, where we do uh appreciate a lot of the people that come in, apply.”
Related topics
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More from StudyFetch
All 16 StudyFetch tacticsMore from this episode
- StudyFetch: Point a camera at the laptop and film the app working in a real lectureFirst video 3M views overnight; one lecture video 75M views, hundreds of thousands of signups
- StudyFetch: Build features that look impressive on camera, like notes appearing on their ownPowered the early viral videos; founder-side claim, no split numbers
- StudyFetch: Pay big study influencers ~$10K a month to post daily on a new StudyFetch accountFans followed them over and asked about the app in comments; attribution unclear, some accounts flop
- StudyFetch: Pick creators by how many people comment, not by views or followersGuest's selection rule; no numbers on hit rate
- StudyFetch: Put the app's name in every creator account's name
- StudyFetch: Show the website address on screen for the last 4-5 secondsProduct-centered videos convert very well; product tacked on at the end doesn't
- StudyFetch: Let creators keep their usual style and show the app 2-3 times in their dayGuest says their known styles do best; no numbers
- StudyFetch: Pay creators $50-2,500 per video plus $100 for every 100K viewsStandard terms for a program of hundreds of creators (peak ~1,000)
- StudyFetch: Favor TikTok and US-based creators so views come from the USViral TikToks convert well; some viral Reels convert close to none
- StudyFetch: Hire contractors to run the day-to-day creator programDidn't work well; incentives were misaligned and dedication low
- StudyFetch: Split the creator team into recruiters and full-time managers who coach creators dailyReplaced contractors; guest says the program runs well; no numbers
- StudyFetch: Build a dashboard that pings you when videos trend in other niches
- StudyFetch: Run cafe pop-ups and polished brand videos once the creator engine worksGuest says pop-ups build an emotional connection; no numbers