BoldVoice · B2C · accent coaching app
Ask unhappy users three questions by email they can answer by replying
Offsets the happy-user bias in interviews; no numbers
Unknownfeature-developmentcancellation-flowemail
What they did
Because happy users book calls and unhappy ones don't, send a three-question mini-survey in an email that people answer by just replying (no clicks), and add a short step in the subscription/trial cancel flow asking what went wrong.
What happened
Guest says unhappy users are more likely to answer these than book a call.
- Stage
- scale
In their words
Sub Club by RevenueCat · Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra“if we give them just a three-question mini-survey in an email, where they don't even have to click on anything, they can just respond in an email. They'll be more likely to answer that.”
“Or when someone goes to cancel their subscription or their trial, having a mini-flow there that asks them what actually went wrong.”
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- Show a countdown of free scans left before the paywall appears