BoldVoice · B2C · accent coaching app
Add city-level results to the free accent tool to spark a new viral wave
Produced another viral boost; no numbers
Workedproduct-virality
What they did
Periodically invest in the free viral tool with new unique features, e.g. going from country-level to city-level accent prediction, to re-trigger sharing.
What happened
City-level feature caused another viral boost.
- Stage
- scale
In their words
Sub Club by RevenueCat · Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra“we recently added this really cool feature, where it doesn't just tell you the country where your accent is from, but it also goes down to the city level. And once we implemented that, it had another viral boost”
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