BPM · B2C · dating app for sporty singles
Build a dating app only for people who play sport every week
Passed App Review; 140K MRR in six months
Workedpositioning-niche
What they did
Dating app only for 'active singles' (sport at least once a week), with sports-themed branding and features (competition stamps). Guest believes the niche is why Apple did not reject it as design spam, which others building dating apps hit.
What happened
Passed App Review; 140K MRR in six months.
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- BPM: Run a singles-only run club to test a dating app ideaDemand confirmed; couples formed; runners became the launch audience
- BPM: Make your own Reels and boost a couple of posts to fill an eventGrew to ~500 followers; people signed up for runs
- BPM: Build a 3K waitlist before launch and have regulars make profiles early~500 installs on launch weekend
- BPM: Launch a dating app in one country only, so users are close together140K MRR in six months from France alone
- BPM: Download every competitor app and copy what works in each part
- BPM: Launch free, then turn on subscriptions about a month later1K MRR by the next Monday, 10K MRR 30 days later; no before/after comparison
- BPM: Start Meta ads at €20/day after week one to keep new users flowingProfitable; main growth driver to 140K MRR
- BPM: Set up Meta ad campaigns to get the most installsReached 20K MRR, but founder calls it the worst choice in hindsight
- BPM: Test ad tracking with $5, start at $50/day, add ad sets once costs holdStable costs; some ads ran profitably for months
- BPM: Make your first video ads from event footage, then test agency videos against themAn agency's videos worked well; no numbers
- BPM: Split co-founder equity unevenly so one person has the final say
- BPM: Ask everyone you know for a technical co-founder; work together a few weeks first
- BPM: Run the company with two founders who both use Claude daily
- Albo: Grow a social app only through a big creator program
- Surf: Get a brand deal with a sports event like Hyrox for a dating app
- Footsteps with Jesus: Show the paywall before asking people to create an account+52% sales