BPM · B2C · dating app for sporty singles
Run a singles-only run club to test a dating app idea
Demand confirmed; couples formed; runners became the launch audience
Workedvalidationeventscommunity
What they did
While finishing school, ran a singles-only run club in Paris (from April 2025) as a test of 'dating for sporty people'. Kept groups small: of 40 sign-ups for the first run, took only 10 so people could actually talk; later runs drew ~100 sign-ups. First run was half friends, second only strangers. Did matchmaking himself. Also checked that two French sports-dating apps existed (one at ~40-50K MRR with a weak product).
What happened
Demand confirmed; couples formed (including his best friend); run club audience became the launch audience and ad footage.
- Stage
- Pre-launch (pre-product)
Related topics
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